Our Services
Helping Women’s Health Medical Devices Plan, Launch & Scale
Supporting Founders
We know what it takes to build a medical device business from the ground up. OBG Access was founded to share our experience and network built over 10 years, to support other founders through all stages of their commercial journey. We support founder-led medical device companies operating in the OBGYN space across three core areas:
Plan: Building your GTM strategy and preparing to launch your medical device
Launch: Supporting market activation and early adoption of your device
Scale: Developing a clear path towards growth or exit
We expand on our offerings below to highlight specific areas of support that might be relevant to your commercial journey.
3. Scale
Growth, Financial Strategy & Exit Readiness
- Strategy for national adoption across OBGYNs, hospitals, and healthcare systems
- Sales infrastructure development, including pipeline management and forecasting
- Distributor and strategic partnership support to accelerate national growth
- Financial modelling, revenue forecasting, and investor-ready commercial planning
- Exit readiness support, including strategic partner introductions, acquisition preparation, and guidance through fundraising or M&A discussions
10 years after our initial launch into the NHS, we would be acquired by a global leader in women’s health medical devices. There were key value drivers from their perspective that made our company and device an attractive acquisition opportunity.
Ultimately, we needed to demonstrate a level of clinical adoption in the market by key facilities and clinicians. There were key steps we took to scale our business from a UK startup to an international medical device business operating in 20 countries.
We work with founding teams to help scale your business and, if relevant, prepare for a future exit. We work closely with you to shape a compelling commercial story and demonstrate long-term value to potential acquirers.
Outcome: A scalable commercial engine and clear path to growth or exit
2. Launch
Market Activation & Early Adoption
- Identifying early pilot sites
- Early sales & distributor setup
- OBGYN KOL engagement
- US Sales Cycle guidance
- Recruiting potential study sites
- Building a US launch roadmap
In the months following FDA clearance, we were able to secure several pilots with leading OBGYN facilities across the US market. Many of these clinician relationships were built years prior - we were now finally able to get our device into the hands of these users.
Our US launch was built through direct sales and independent distribution partnerships nationally. These partners offered many years of experience and relationships in the OBGYN market. We maintained direct business in major cities on the East Coast.
These are a few examples of market activation you should consider. OBG Access guides founders through these commercial stages, helps initiate early pilots, and opens the door for potential early adopters in the market. We help drive clinical traction and market validation.
Outcome: Early clinical traction and market validation.
1. Plan
Go-To-Market and Launch Readiness
- Target OBGYN hospitals, early adopters & KOL mapping
- Pricing strategy & health economics models
- Sales model design (direct, distributor, hybrid)
- US launch roadmap & milestones (including key conferences)
- Financial modelling (revenue, costs, capital planning)
Back in 2017, we received FDA clearance for our novel obstetric device and were now able to enter the US market. We were planning for this milestone years prior to regulatory approval. It’s never too early to start thinking about your go-to-market strategy.
We developed our strategy around target hospitals, potential early adopters, key OBGYN clinicians, and academic centers that might offer research opportunities.
We were also clear on our pricing strategy, route to market through sales and distribution, our marketing initiatives, and our early financial projections. We also built a clear value proposition that would be critical when navigating US purchasing committees.
OBG Access works with founding teams across all stages of planning related to market entry. Commercial success requires more than regulatory clearance. We help to build a clear commercial and financial roadmap for US market entry.
Outcome: A clear commercial and financial roadmap for US market entry.